Civic Icons and Registration Posters Help Voters in the Aloha State
Images are a powerful way to reach voters. They grab the eye, can communicate information more quickly than text, and they’re great for illustrating steps in a process.
That’s what Raymund de Vega discovered this past fall when using two of the Election Toolkit’s image tools to connect with Voters in Hawaii. Raymund, who is Election Specialist at the Hawaii Office of Elections, found that when he used these image resources, he was able to better inform voters while also saving his office time and labor.
Raymund first got exposed to the Election Toolkit through an article on StateScoop, and he quickly gravitated to the Civic Icons and Images, realizing they’d be useful for a brochure on absentee voting that his office was developing.
He was looking for an easy way to show the basic steps of absentee voting, and he saw how the civic icons could streamline his design process.
“Many times, it is a lengthy process in getting voting collateral designed,” says Raymund. “The images allowed us to bypass outsourcing the work and to put out election information on short notice.”
According to Raymund, using the icons was easy. He created the brochure in PowerPoint, downloaded the icons, and imported them into the document. Once the brochure was ready, he made it available as a PDF on the Office of Elections website.
To determine if the brochure was a success, Raymund used a common metric that’s probably familiar to many election offices.
“One measure of success of voter education materials,” Raymund explains, “is the volume of calls or email inquiries our office receives. Many times, when information is effectively communicated via our website, we can attribute the low volume to the effectiveness of our materials.”
Fortunately, that’s exactly what happened.
“Once the absentee ballots were mailed,” he says, “I posted the guide to our homepage to supplement the absentee voting information already available. We experienced less inquiries about topics covered in the guide.”
The absentee brochure wasn’t Raymund’s only use of the Election Toolkit’s image resources, though.
Looking at the materials in the Voter Registration Drive Kit, he decided to use the poster templates to promote upcoming Voter Registration Drive-Thru events in Hawaii. With the posters, Raymund again helped the Office of Elections reach its outreach goals.
Reflecting on his experience, Raymund says that what’s great about resources like the Election Toolkit is that they can help election offices do more with less.
“Election administrators should be aware of the wealth of resources available,” he stresses. “It is becoming increasingly simple to do the work of many in a more cost-efficient way. Administrators can now do many things in house, and in turn, can evaluate and address the needs of their communities quicker.”
Could icons, images, or posters help your office with a communication goal? Check out the Civic Icons and Images and the Voter Registration Drive Kit along with the other image tools in the Election Toolkit.