Publicizing Voter Registration Events in El Paso County, Texas

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The El Paso County Elections Department understands that effective community outreach means meeting people both in person and online. To spread the word about voter registration events, they’re using social media as well as materials from the Election Toolkit’s Voter Registration Drive Kit.

“We like to be involved with our community as much as possible,” explains Melissa Rosales, Elections Information and Resource Coordinator for the Elections Department. According to Melissa, the department participates in community events in order to “not only register voters but educate the public on the importance of voting.”

Last month, when a naturalization ceremony provided a perfect opportunity to register and educate new citizens, Melissa posted on Twitter and Facebook to publicize the event.

To catch the eye, she used a social media graphic from the Voter Registration Drive Kit.

With patriotic colors and in big, bold letters, the graphic emphasizes that registering is the first step toward voting. It’s a simple design, but Melissa says that images like this can really help make a message stand out.

Tweet with graphic that reads to vote, you need to register first

Registration drive promotional tweet with Toolkit graphic

“Any kind of image, especially when used on social media, can engage a person when it comes out on their timeline,” she observes. “We tend to use images that are vibrant in color and have a catchy phrase in hopes to drive the public to view the information.”

Along with the graphic, Melissa’s post included a message stating the time and location of the event, and she used hashtags to anchor the post to the topics of registration and naturalization.

With over 4 years of experience at the Elections Department, Melissa knows the benefits of using social media to connect with the community. “Social media outlets can distribute your message to thousands with the click of a button and it’s also free of charge,” she explains.

After the event at the naturalization ceremony was over, Melissa declared it “a success” in another social media post that includes some nice photos of El Pasoans chatting and filling out registration forms at the drive.

Tweet with photos of people at voter registration drive

Follow-up tweet with photos from the event

By posting both before and after, Melissa didn’t just promote the drive; she also told a story about how her office serves the community.

Moving forward, the Elections Department plans to continue using social media to promote events, and Melissa says she hopes to use additional materials from the Voter Registration Drive Kit.

The kit’s posters and graphics can be helpful in outreach campaigns, she says, because they “are fun, can be used to engage voters, and distribute a message that is non-partisan.”

If you’re planning an event in your area, consider using social media to publicize it. And to boost the impact of your posts, check out the graphics and other materials in the Voter Registration Drive Kit.

“Social media continues to grow by the second,” Melissa says, “and will only grow within the next couple of years.”